Found first, chosen more often
Wellness Massage Lexden were good at what they do. We made sure the right people found out. Here is how we did it.
Wellness Massage Lexden had built a strong reputation in health and wellbeing, serving customers across Colchester, Essex.
The phones were too quiet. Their online presence was not doing their reputation justice, rankings were weak for the searches that bring in business, and every month of low visibility was a month of leads handed to competitors.
The tools that we
have used
Our approach was practical rather than flashy: fix what stops people finding them, then fix what stops people choosing them.
On the website, we designed and built a site that does the business justice: clean, professional, fast, and structured around getting visitors to take action. Every page has a job, whether that is building trust, answering questions or prompting an enquiry, and the whole thing is built to convert, not just to look good.
On SEO, we focused on the searches that bring in business locally. We optimised the site for the services people in and around Colchester actually search for, tightened up the technical foundations, and built out the local signals, from Google Business Profile to consistent citations, that put them in front of nearby customers at the moment of need.
The result of the work, in plain terms: built a welcoming, easy-to-book website and optimised local SEO to fill the appointment diary.
