We built a strategy that let the heritage do the talking and the channels do the selling.
On SEO, we restructured the store around how people actually shop: optimised collection and product pages for the searches that matter, from authentic Indian curry sauces to specific dishes, backed by technical fixes so Google could crawl and rank the catalogue properly. The forty-year restaurant story became a genuine ranking asset, because expertise this real is exactly what search engines want to reward.
On PPC, we ran tightly managed campaigns that put Aagrah’s products in front of shoppers at the moment they were ready to buy, with spend focused on the products and audiences that returned a profit rather than vanity traffic.
On email, we turned one-time buyers into repeat customers. Considered flows and regular campaigns brought people back to reorder their favourites, try new ranges and shop the seasonal selections, turning a single purchase into a lasting customer relationship.
Three channels, one strategy, all pulling in the same direction.
