Boosting the odd post is not a strategy. Paid social works when the targeting, the creative and the offer all pull in the same direction, and when someone is actually watching the numbers week to week.
We plan, build and manage Facebook, Instagram, TikTok and LinkedIn ad campaigns for small businesses across Essex, Hertfordshire, Kent, Norfolk, Suffolk and London. Your budget stays yours, we never mark up ad spend, and you will always know exactly what it bought you.
· 100+ Five-Star Reviews · 5x Award-Winning Agency · 8 Years Trading · No Lock-In Contracts
The pattern is nearly always the same. A few posts get boosted, a campaign gets built inside the app rather than in Ads Manager, the targeting is left wide open, and the same single image runs for months. Money goes out, likes come back, and nobody can tell you whether any of it produced an enquiry.
Paid social is not broken. It is usually just being run without a strategy, without proper tracking, and without anyone testing the creative. Fix those three things and the same budget behaves very differently.
No mystery retainers and no “trust us, it’s working.” Here is exactly what our paid social management covers:
Before a penny is spent we agree what the campaign is for: enquiries, bookings, sales or sign-ups. We map who we are targeting, which platforms are worth being on, what the offer is, and what a good result looks like at your budget. You see the plan before anything goes live.
We build and test your audiences properly, from local geographic targeting and interest-based groups to custom audiences from your own customer data and lookalikes built from your best buyers. Where broad targeting genuinely performs better, we will tell you rather than charging you for complexity you do not need.
Creative is the single biggest lever in paid social. We design scroll-stopping static and video ads sized correctly for feeds, stories and reels, and we produce fresh variations every month so your ads do not fatigue and your costs do not quietly creep up.
Every ad gets written properly: a hook that earns the first three seconds, primary text that makes the case, and a call to action that tells people exactly what happens next. Written in your voice, not generic agency filler.
We test formats, hooks, audiences and offers against each other so decisions are based on evidence rather than opinion. Underperforming ads are switched off, winners get more budget, and the learning carries into the next round of creative.
We set up the Meta pixel, Conversions API and event tracking so conversions are actually recorded and attributed. Without this, reporting is guesswork. With it, you can see which ad produced which enquiry.
Ad accounts get restricted for avoidable reasons. We check copy, creative and landing pages against platform policy before campaigns go live, and handle special ad category rules where they apply to your sector.
A clear, jargon-free report every month: what you spent, what it generated, cost per result, what we learned and what we are changing next. No vanity metrics and no 40-page dashboard nobody reads.
Running paid social on a small business budget is a different job to running it for a national brand. There is less room for expensive testing, so the thinking has to be sharper and the reporting has to be honest.
In 8 years we have managed social campaigns across trades, healthcare, hospitality, professional services and retail, and we have learned that what works for a dental practice in Essex looks nothing like what works for a builder in Norfolk. Every campaign is built for your business, your audience and your budget.
We do not mark up your ad spend, we do not lock you into long contracts, and you keep ownership of your ad account, pixel and audiences throughout. If we think your budget would work harder somewhere else, we will say so before you spend it.
Three management packages built around small business budgets. These are our fees for planning, building and managing your campaigns, and they sit on top of the ad spend you pay the platforms directly. We never mark up ad spend. Not sure which level fits? Have a free consultation and we’ll tell you honestly.
Starter
Growth
Performance
Handing over your advertising budget is a big call, particularly if an agency has let you down before. Here is exactly how we work, from the first conversation onwards.
Step 1
We start with your business, not the platforms. What are you selling, who buys it, what is a customer worth, and what does success need to look like for the spend to be justified? That conversation shapes everything else.
Step 2
We build the audience strategy, write the copy, design the creative and set up tracking, then walk you through the whole thing before launch. Nothing goes live that you have not seen.
Step 3
Campaigns go live and are actively managed, not left running. We test creative and audiences against each other, move budget towards what is working, and cut what is not.
Step 4
Each month we report in plain English and talk through what happened and what we are doing next. The strategy keeps evolving as the data builds.
You ask, we answer.
Organic social is what you post to your own followers for free. It builds trust and keeps you visible to people who already know you. Paid social is advertising: you pay the platform to put your message in front of a defined audience, most of whom have never heard of you. Organic builds the relationship, paid builds the reach. Most small businesses get the best results doing both, which is why we offer them as separate services.
It depends entirely on who you are trying to reach. Facebook and Instagram cover the broadest range of consumer audiences and are where most small business budgets work hardest. LinkedIn suits business-to-business services where the buyer is identifiable by job title. TikTok can be very efficient for products with visual appeal and a younger audience. We will recommend the smallest number of platforms that can realistically hit your goal rather than spreading a modest budget across all of them.
There are two costs: our management fee and the ad spend you pay the platform directly. Our packages are built around ad budgets from roughly £1,500 a month upwards. Below that, campaigns can struggle to gather enough data to optimise properly, and we would usually suggest putting the money elsewhere first. We will always tell you honestly whether your budget is likely to achieve what you want before you commit.
Ads can start delivering within hours of going live, and it is common to see early enquiries in the first couple of weeks. Campaigns generally need four to six weeks of active testing and optimisation before performance settles, because the platforms need conversion data before they can find more of the right people.
No, never. You pay the platform directly and you see exactly what left your account. Our fee is for managing the campaigns and is agreed upfront. There are no hidden percentages taken from your budget.
You do. We work inside your Business Manager and your ad account, so everything we build, including your pixel data, custom audiences and creative, stays with you if we ever part ways. We think tying clients to assets they cannot take with them is a poor way to keep them.
No, and we would be careful with anyone who does. What we commit to is a clear strategy, proper tracking, active weekly management and honest reporting on cost per result. If a campaign is not working we will tell you early and either fix it or recommend you stop, rather than quietly keep billing.
